Hurricane Michael Approaches U.S.

PANAMA CITY BEACH, FL - OCTOBER 10: Waves crash along a pier as the outerbands of hurricane Michael arrive on October 10, 2018 in Panama City Beach, Florida. The hurricane is forecast to hit the Florida Panhandle at a possible category 4 storm. (Photo by Joe Raedle/Getty Images)

Hurricane Michael is barreling toward the Gulf coastline but there is something bothering me, the continued nationalized hype of Hurricanes. Rather than depending on the local media to continue to do the job of covering their communities, the national media has to bring in reporters leaning for no reason…

I’m not picking on the Weather Channel, they have a job to do… however when you start throwing up these videos

Are you ok Sean?

Older friends start worrying if I will swept away in Lubbock from a Hurricane in North Carolina.

PANAMA CITY, FL – OCTOBER 10: A few cars drive along a bridge as the outerbands of hurricane Michael arrive on October 10, 2018 in Panama City, Florida. The hurricane is forecast to hit the Florida Panhandle at a possible category 4 storm. (Photo by Joe Raedle/Getty Images)
PANAMA CITY BEACH, FL – OCTOBER 10: Waves crash along a pier as the outerbands of hurricane Michael arrive on October 10, 2018 in Panama City Beach, Florida. The hurricane is forecast to hit the Florida Panhandle at a possible category 4 storm. (Photo by Joe Raedle/Getty Images)
PANAMA CITY BEACH, FL – OCTOBER 10: Waves crash along a pier as the outerbands of hurricane Michael arrive on October 10, 2018 in Panama City Beach, Florida. The hurricane is forecast to hit the Florida Panhandle at a possible category 4 storm. (Photo by Joe Raedle/Getty Images)
PORT ST. JOE, FL – OCTOBER 09: Al Smith puts plywood over a window as he prepares a building for the arrival of hurricane Michael on October 9, 2018 in Port St. Joe, Florida. The hurricane is forecast to hit the Florida Panhandle at a possible category 3 storm. (Photo by Joe Raedle/Getty Images)

Severe weather is scary to some and I remember the days when Kelly Greene told me, “It’s not severe weather on the South Plains till you have warnings in all 9 counties.”

But seriously, tap the brakes on your coverage. Nobody in Los Angeles gives a damn about a hurricane in Florida.  Does Arizona cares about a blizzard in New York?  We spend so much time hyping and hyping people tire of the hype. In the end people will start ignoring warnings.

Cover the story, don’t hype it and try to cover it without putting your reporters as risk.

Because as much as I love good severe weather coverage…

Nobody needs injuries because of Michael!

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