With demand for premium seating at an all-time high, Tech unveils new north end zone location.
They have to. It is the smartest decision that Texas Tech has made since hiring Coach Kingsbury. There is a feeling of excitement for this team. Hot coach, players that believe in the team, great facilities, Texas Tech is on the move which means more people want that VIP experience. I applaud Texas Tech for looking outside the box for their seating issues.
LUBBOCK, Texas – Demand for premium seating at Jones AT&T Stadium has afforded the athletics department and the Red Raider Club the opportunity to make public a new club area in the north end zone, beginning with the 2014 football season.
With premium seating areas selling out for the third consecutive season and demand at an all-time high, Texas Tech will unveil a temporary north end zone club area in 2014. The area is expected to undergo a permanent transformation in the near future to reflect the high standards exhibited in other club areas in the stadium.
“We work hard to respond to our fan base and currently we have exceeded our demand for premium seats,” said Amy Heard, Associate AD/Red Raider Club. “This area allows us more opportunity to meet that demand. The north end zone club area will be unique in many ways, one being its close proximity to the field, the closest premium area to the field thus far.”
Texas Tech will introduce sections 112A and 112B to its premium inventory beginning in 2014. As premium seating, fans will have access to exclusive concession and cash bar stations behind the seating areas and will allow north end club seat holders to take these items to their seats in 112 A or 112 B. These sections came on line in 2013 with the addition of the video board and exterior wall and colonnade in the north end of the stadium. The two seating areas flank the current north end zone ticket office.
Fans that purchase premium seating in these areas will have exclusive access to the pre-construction lounge area in the north end building during games. This north end club lounge will allow guests to enjoy complimentary soft drinks and popcorn, watch games around the country on the various televisions enhancing the area, as well as access to exclusive concessions and cash bars.
“We believe the amenities associated with our premium areas and the excitement around Texas Tech Football will make these seats a hot commodity, just like their sold out counterparts in the east and west clubs,” noted Heard.
Purchasing north end club seating puts donors in the best position for future seasons to upgrade into any of the Jones AT&T Stadium premium areas based on the Red Raider Club Priority Points system. Early purchase allows fans to experience the space to determine if they would permanently like to move to this area.
The completed renovation goal would include additional outdoor club seats below the current windows, closing the inner-concourse, along with substantial remodeling of the interior space. When the facility renovations are completed, fans with existing north end club seats will have the first right of refusal based on the Red Raider Club Priority Points system.